Jade Malone

Jade Malone

Jade is the Founder of Scandalous Media, a fractional CMO agency based in Nova Scotia helping small businesses and exporters across Atlantic Canada stop being invisible online. With a background in content creation, brand strategy, and digital marketing, Jade has built a reputation as the straight-talking marketing strategist who makes complex strategy feel achievable for business owners who are doing it all themselves.

Before the agency, Jade built an audience of 400,000 followers from scratch — not through luck, but through a disciplined understanding of content systems, platform strategy, and what it actually takes to turn attention into income. That experience didn't just inform her marketing philosophy. It became it.

Jade's story is not a comfortable one. She started over at 31 with nothing — no money, no credit, no safety net — and rebuilt her life, her finances, and her identity entirely on her own terms. That journey from financial abuse and homelessness to agency founder and fractional CMO is not a footnote in her bio. It is the foundation of everything she teaches about resilience, reinvention, and what it means to build something that lasts.

Born and raised in Nova Scotia, Jade is deeply invested in the economic future of Atlantic Canada. Her work focuses on helping regional businesses — particularly in seafood, export, and tourism — build the kind of marketing infrastructure that competes nationally and internationally. She believes businesses should think like media companies, and she's on a mission to prove that Nova Scotia has the stories worth telling.

Speaking Topics

MARKETING & BUSINESS STRATEGY

Think Like a Media Company The businesses winning right now aren't the best at what they do — they're the best at telling people about it. This talk reframes how business owners think about marketing and gives them a practical content framework they can implement immediately.

Owned, Earned, Paid: A Plain-Language Guide to Modern Marketing Most small business owners are spending time and money in the wrong places because nobody ever explained how the three channels of marketing actually work together. This talk fixes that — no jargon, no overwhelm, just clarity.

The Marketing Machine: Diagnosing the Leaks in Your Funnel Before you add more tactics or spend more budget, you need to know what's already broken. This talk walks audiences through a full marketing system audit, helping them identify exactly where leads are dropping off and what to fix first.

Built to Export: Marketing for Atlantic Canadian Businesses Reaching Beyond the Region Atlantic Canada produces world-class products — but most regional businesses are invisible to the buyers who would pay a premium for them. This talk is built specifically for exporters who need a marketing strategy that works beyond their backyard.

RESILIENCE & REINVENTION

Going Down Swinging From a softball diamond at age eight to homelessness, reinvention, and building a business from nothing — this keynote is raw, honest, and deeply human. For any audience that needs to be reminded that starting over is not the same as giving up.

Zero to Four Hundred Thousand Going viral sounds like luck. Building and keeping an audience of 400,000 is a system. This keynote pulls back the curtain on what actually happened, what it taught Jade about content and attention, and how to turn an online presence into something sustainable.

Permission to Pivot For business owners and professionals standing at a crossroads — questioning whether to stay the course or bet on something new. This keynote delivers the clarity and the permission most people are waiting for someone else to give them.